Thursday, February 22, 2007

Apple's Clever Product Placement

Recently while watching two of my favorite TV shows I noticed some clever product placement by Apple.

CSI New York: The non-tech savvy Mac Taylor (Gary Sinise) ironic with the Mac, recently needed to view a video evidence found during an investigation. After bringing the DVD back to the lab Detective Mac Taylor proceeded to play the DVD on his MacMini.

Numb3rs:
Although not as direct as the above reference if you are clever you can see that Dr. Charlie Eppes (David Krumholtz) relies on his trusty Mac Book Pro to aide him in his quest to finding the numerical probability with the use of (insert random math theory).

It's no mystery that Apple has already capitalized on their market share with the iPod while included several of their products in TV shows and movie.

It will be interesting to see how long it will take before the iPhone begins to make its debut on prime time.

The Dude Abides.

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