Oh my Google!

Recently among speculation of a release of a the new Google phone and other clever new products, such as a new powerpoint like product in their Google doc lineup.




Recently, BusinessWeek ran an article on the growing giant. Is Google to Powerful April 9, 2007. The article discussed Googlezon spawned from the creation of the merger of both GOOGLE and AMAZON.com. This is also based on EPIC 2014 "a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan."

What this all describes is a monolith of a company that has been silently and with a smile on their face growing very large in scope and purpose. Last week Google announced its recent acquisition of DoubleClick another rival online advertising company. This has caused great concern from the others out there because this now offers Google a large share of the market.

A majority of all online searches are being routed through the Google servers and they do their best to keep these statistics to use as competitive advantage. However, with growing concerns over size it is also brings some concern over privacy. Google is frightfully getting close to the edge of the cliff that many other large companies have approached and then fallen off the cliff. It's this your too big and now your the enemy. No one likes things to be to big or to controlling. No matter how much Google does good it's company will begin this slippery slope down to "evil" status.

The enigma currently with Google is what's its business. Google seems to be diversifying over several technology markets, and by doing so is spreading itself very thin. By branding all new products with the Google Docs, Google Calendar, Google Search, Google Adsense, etc. They are creating a culture of Googlemania.

It will be interesting to see where we go next from here. As Google continues to grow and its long arm reaches gets bigger that they take great care and control over its large company.

Cited from: BussinessWeek.com